What makes Thrive unique?

To answer that question, let’s start with the ten thousand hour rule.

The rule comes out of research in the early 1990s by psychologist K. Anders Ericsson. After studying violinists and pianists in the Berlin Academy of Music, Ericsson discovered that the factor that distinguished the “elite” performers from the merely “good” was that the former had simply put in more hours than anyone else. Ericsson realised that we require at least ten thousand hours of meaningful practice before we can become a master or expert in our field of expertise. And it tends to take at least ten years to accumulate that many practice hours.

As Malcolm Gladwell has shown in his book Outliers, that rule applies across all walks of life. Whether you are Bill Gates or a member of the Beatles, you will have clocked up 10,000 hours before you are in a position to deliver your most memorable, creative and unique work.

Relating that information back then to Thrive and it’s creator, Rob Kelly:

Rob has been working with 40 clients a week for an average of 48 weeks a year for more than 20 years. He estimates that he has shared 38,000 hours with his clients! To repeat: not 10,000 hours but 38,000.

That is 38,000 hours learning a staggering amount about beliefs, thinking styles, habits and attitudes – and approaches that work and approaches that don’t. There are no academic or research studies that have anywhere like this level of exposure. No clinician gets that amount of time with their clients. A psychiatrist will probably only treat 200-300 patients across the course of their career. They may see 5-10 emetophobic clients in a year (if they have even heard of it). Rob was dealing with 5-10 a week, starting 20 years ago. So Thrive as an approach has a massive and unique advantage: it has emerged out of hours and hours and hours of learning what authentically works.

There are other things that make Thrive unique:

The training process for Thrive consultants is not like a usual therapy school. In most therapy schools the learning flows mainly one way, “top-down”, from the “expert” to the student. Therapy schools stay in their knowledge silos and do not share or readily acknowledge insights from other disciplines. Thrive operates as a community rather than a school. Thrive practitioners all learn the same basic success model, but are constantly encouraged to feed lessons learned and new insights back into the Thrive community. Rob wants to know what new things are working, what refinements we all, as Thrive consultants, are learning through our experiences. The result is that Thrive is a constantly evolving and improving animal. You cannot say that about CBT or therapy, where the method is strictly controlled by the “experts”.

And finally: we know Thrive works because unlike other methods, we ask our clients to transparently speak about how the process was for them and to provide testimonials. Most therapy schools do not want that level of transparency.  Funny that.

We get thousands of clients telling us that Thrive works. Once they’ve been through it, most clients say that Thrive is the only show in town.